BLACKBERRY PEARL 8220

INTRODUCING THE FIRST BLACKBERRY FLIP SMARTPHONE!

This sleek yet simple clamshell device is loaded with WiFi to support Rogers Talkspot, media player, and a 2 megapixel camer. The two integrated displays let you choose with whom, from where and when you communicate - with the ability to review and auto-open messages when oppening the flip.

With something to satisfy everyone, the mass appeal of this device is backed by the power and services you have come to expert from the BlackBerry name. The BlackBerry Pearl 8220 Smartphone is simple, sleek and stylish to keep you connected, entertained, and productive.

Who is the BlackBerry Pearl 8220 Smartphone customer? 

Primary

-Young urbanites : Fun loving, stylish adults starting on the road of life with the need to stay in touch and the flexibility to communicate on their terms.

- Multi-tasking Women : Women who are striving for work-life balance and juggle the duality of their roles as a mother, wife and career professional with the need to stay connected to their friends and family and the security of a cell phone.

- Mobile men : Stressing the importance on reliability, these mobile men are on the go and demand that their communications needs be satisfied effectively and wirelessly on the terms.

Secondary 

Talkspot is great for customers who love their wireless phone and are never without it!

- Students living away from home or at home with parents

- Young people who live a wireless lifestyle

- Families with teens

Positioning 

- Enjoy wireless freedom with this stylish flip form factor equipped with Rogers Talk Spot for use at home and on the road.

- Take advantage of the consumer opportunity by increasing market penetration within the segmen

- Another innovative product offering from RIM at an atractive price point for new Data virgin entrants

- A new EDGE device added to the line up for customers out of the HSPA foot print.

Key Features: 

- Flip form factor

- Enjoy wireless freedom when equipped with Rogers Talk Spot

- Two integrated high resolution displays - colour LCD with internal light sensor

- External LCD allows for message review and auto-opening of messages when opening flip

- SureType QWERTY keyboard

- 2.0 MP camera with video capture capabilities

- World Phone (850/900/1800/1900 MHz) with Bluetooth